Sunday, September 1, 2019
In order to ensure we stay in compliance with state regulations, we feel compelled to tell everyone that Sunday is NOT A TAPROOM PINT NIGHT.
The ABC expressed concern that a brewery advertising a $1 per pint day to support advocacy might be against the law. State regulations prohibit giving a “thing of value” for the purchase of an alcoholic beverage. We know the rule, and we thought it meant something like:
- No T-shirts for buying a beer
- No sweepstakes entry for buying a beer
- No points with UPC labels of beer
Apparently, “a thing of value” for the customer might also be a contribution to a nonprofit organization.
So Sunday is NOT A TAPROOM PINT NIGHT. We have asked the formerly-participating breweries to give a contribution similar to what they would have given, but they are not collecting contributions from their customers. And whatever you do, don’t buy beer at one of our formerly-participating locations on Sunday because you want to support advocacy for better beer laws! That might be illegal.
But… if you just happen to be in the mood for a beer Sunday, and you just happen to buy that beer from a formerly-participating brewery, that’s just fine. Just don’t do it to support advocacy!
Make sure you don’t buy a beer at a participating location Sunday (or Saturday for Phenix City) with the expectation of contributing to better beer laws.
“It shall be unlawful for any person licensed to sell alcoholic beverages to offer to give anything of value as a premium for the return of caps, corks, stamps, labels, or coupons taken from any bottle or package containing such alcoholic beverages, or to offer to give anything of value as a premium or present, to induce the purchase of such alcoholic beverages, or for any other purpose whatsoever in connection with the sale of such alcoholic beverages. This regulation does not apply to any “add-on” or “on-package” item furnished by the manufacturer at no cost to the wholesaler or the board, or any “point-of-sale” advertising item which is not for personal use of the consumer.” (ABC Rules 28-X-6-.12)
Legal Disclaimer: (Because apparently we have to do this). No purchase of alcohol is required to participate. (1) You may mail contributions to Free the Hops, PO Box 55924, Birmingham, AL 35255. (2) Participating locations are not collecting contributions on your behalf and are under no obligation to do so. However, they may choose to donate any amount to an organization of their choosing.
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